What happens if you don’t advertise?
The simple answer is – nothing!
Promoting your business is vital to keeping it moving forward. That may be a fundamental statement but to most, it is a problem they would rather not have to think about, usually because finding a starting point is so daunting, nevertheless, at some point it becomes necessary to bite the bullet and think about ways to attract more business.
Happily, it needn’t be painful as there are many ways to get your message across that just requires a little thought, a little time and the help of a designer. For instance, one great technique is to ‘add value’ to your sales so instead of giving money off a product or service, simply add something to the sale that makes the deal more attractive. Another problem can simply be put down to awareness. If potential customers are unaware of your location or product/service range then that can be addressed with some appropriate advertising and publicity in your chosen market place.
Would you like to investigate ways to get your business moving? Please contact Tim Bigger on 01903 297849 or email: tim@abstractcreative.co.uk
.
Yellow Pages
Yellow Pages, a personal view by Tim Bigger of Abstract Creative.
Before the web, Yellow Pages was king when it came to business connections. I can clearly remember awaiting with considerable anticipation the arrival of the new book to see who has arrived and who has left. In fact, it became a rough guide as to a business’ success in that the ad usually got bigger as a company became more successful.
Of course all that has changed. We now have so many vehicles in which to be seen the poor old Yellow Pages has taken rather a back seat. JR Hartley would turn in his grave if he could see the way things have gone particularly with the massive advancements made with the web – or would he? As it happens, the hero of this piece is Yell.com the web arm of the Yellow Pages. The service is easy to use, quick and highly flexible so just because the published book version is flagging slightly there is no need to throw the baby out with the bathwater as Yell.com is the way forward for many businesses.
Advertising is effective if you do it properly. Abstract Creative specialise in producing effective advertising for all kinds of businesses in a wide range of mediums so if you would like to advertise your business give Tim Bigger a call on 01903 297849
Creative passion
I have been designing all kinds of things for 26 years now and the truth is, you never get tired of it. Of course you are sometimes at odds with your creative views and those of your client but ultimately, it is the design process itself that can give so much satisfaction. I guess this must all boil down to two words – creative passion. Those with passion in any chosen career path tend to become highly accomplished and respected within their field.
This is especially true of any of the diciplines connected to the arts. Creatives are passionate about what they do and will more often than not put in a great deat of effort to reach a pleasing conclusion to a piece of work. Ironically, this passion can also be the bane of a creative’s life in that they will never be truly happy with the end result and will always wonder if they could have produced something better. The unfortunate side of creative passion is that it will occasionally put the creative at odds with the commercial world so having the ability to temper creativity with business acumen is a valuable lesson to learn.
So looking back on the last 26 years I can truly say it has been a wild and exciting ride but ultimately it is creative passion that fuels the engine.
Would you like to benefit from my creative take on things? I would be very happy to talk with you about any project you may have, there is no cost so please feel free to give me a call on 01903 297849
TIM
Abstract Creative
If you want your business to stand out from the crowd, Tim Bigger from Abstract Creative has the ability to provide all the tools you could ever want. If it is a corporate identity or a mailing piece, Abstract can give you the look that ensures your credibility in your marketplace.
Creative work includes:
- Logos
- Stationery (letterheads, compliment slips, business cards etc)
- Mailers
- Fliers (see some of our offers)
- Brochures
- Advertising (our speciality)
- Web sites
- Plus loads more…
If you recognise the need for improvement with your current marketing pieces, we would welcome your call, 01903 297849.
Graphic Designer Chichester
If you want to have a memorable logo or stationery it is always advisable to approach a graphic designer to help you. They are trained to look beyond the ordinary and try and seek a different angle on your identity thereby creating a unique style for your business that will speak volumes for you.
Abstract Creative are dedicated to provide just the right creativity for your specific circumstances, just take a look at our testimonial page, it speaks volumes.
Call us now on 01903 779340 for an informal chat about your marketing and creative requirements.
.
BBC Weather
For those of us old enough to remember, graphically speaking, weather forecasting in the 60’s and even the 70’s was a bizarre and rather amateurish affair. Hoops of magnetic highs and lows festooned the weather board punctuated with the odd grey cloud or two, sometimes accompanied with half a sun peeping from behind a reassuring cloud.
Today however is a very different picture – literally. Thanks to the huge advances in computer graphics and green screen technology, we are able to now see detailed maps of the country, cloud cover and animated sea conditions all in crisp colour.
This technological advancement is not just limited to television, virtually all areas of the media have embraced new capabilities and the standard of visual representation is now extremely high. However, still one fundamental principle will always be key – the idea. No matter how technologically advanced the execution, if the idea is weak, the end result will be also which means good ideas must be cultivated in the creative mind and allowed to flourish.
Abstract Creative strongly subscribe to this philosophy and always strive to create consistently well thought out, idea led designs for clients. In real terms, why settle for poor when you can have more?
Please call Abstract on 01903 779340 for an informal chat to see how we can help, we are confident you won’t be disappointed – just take a look at our testimonial page!
BBC News
BBC News presentation has always been a graphically rich experience and with vast improvement of computer generated imagery the process has become a highly polished affair.
This is especially true of some of the support graphics found on news items that require data or statistics which often will be overlayed onto suitable imagery creating wholly unified pieces. Colour is an important aspect in this process and one that is dealt with really well by the designers at the BBC who are often under considerable pressure to create interesting and poinient graphics in a very short space of time, still – necessity is the mother of invention or more accurately, design.
If you would like outstanding graphics created for your business for any promotional campaign you have forthcoming, please call Tim on 01903 779340 Now!
London Underground
I took my children up to the museums over the Bank holiday weekend and took the tube as I usually do. I always take an interest in the advertising festooned in the underground system because it is such a snapshot of now and in some cases, a glimpse of tomorrow. I was surprised to see for the first time some of the giant LED displays on the far side of the tunnels tempting me with the usual products only this time with lifelike colour and something more – movement.
The truth is, Londoners have enjoyed this form of advertising since 2007 and to them it is quite old hat. On the other hand, to advertisers it gives a whole new dimension to the ‘global campaign’. Now, advertisers can reinforce their message across a wider variety of media and reach audiences in a far more effective way.
If you would like to advertise your products or services on the Underground or anywhere else for that matter, contact Abstract Creative on 01903 779340 today.
Brochure design in Littlehampton
If you are thinking about how to get across the main thrust of your business, a brochure may be just the thing. Brochures come in all shapes and sizes which means you can control how much you spend on it. Of course, it doesn’t have to be a standard A4 in size, any cost effective dimension should be weighed up especially if you are considering posting them to potential leads.
Brochures are a highly effective way to attract new clients and it is worth remembering it may be the initial contact a prospective client has so creating the right impression is vital.
Abstract Creative have been designing attractive, effective brochures for over 25 years so knowing what works and what doesn’t comes as second nature to us. If you would like to benefit from what we know, please give us a call on 01903 779340 for an informal chat.
Publicity in Chichester
From Wikipedia, the free encyclopedia
Publicity is the deliberate attempt to manage the public’s perception of a subject. The subjects of publicity include people (for example, politicians and performing artists), goods and services, organizations of all kinds, and works of art or entertainment.
From a marketing perspective, publicity is one component of promotion. The other elements of the promotional mix are advertising, sales promotion, and personal selling. Promotion is one component of marketing.
But the publicist cannot wait around for the news to present opportunities. They must also try to create their own news. Examples of this include:
- Contest
- Art exhibitions
- Event sponsorship
- Arrange a speech or talk
- Make an analysis or prediction
- Conduct a poll or survey
- Issue a report
- Take a stand on a controversial subject
- Arrange for a testimonial
- Announce an appointment
- Invent then present an award
- Stage a debate
- Organise a tour of your business or projects
- Issue a commendation
The advantages of publicity are low cost, and credibility (particularly if the publicity is aired in between news stories like on evening TV news casts). New technologies such as weblogs, web cameras, web affiliates, and convergence (phone-camera posting of pictures and videos to websites) are changing the cost-structure. The disadvantages are lack of control over how your releases will be used, and frustration over the low percentage of releases that are taken up by the media.
Publicity draws on several key themes including birth, love, and death. These are of particular interest because they are themes in human lives which feature heavily throughout life. In television serials several couples have emerged during crucial ratings and important publicity times, as a way to make constant headlines. Also known as a publicity stunt, the pairings may or may not be truthful.
If your business needs a little publicity as described above to get it in the spotlight please call us on 01903 774419
Brochure design
One of the most effective weapons in a business’ arsenal is often overlooked as an expensive luxury – the brochure. The idea of a brochure is to convey your company’s services in a handy nutshell so it has to look the part and be concise enough to communicate what your company has to offer without bogging your audience down with lengthy narratives.
It is often the case that what fascinates you about your company may bore the audience to tears. This is where a go between comes in useful. The creative team is there to get the main points of your business across to your marketplace in a lively and palatable way.
Abstract Creative are experts in this type of marketing and would be delighted to create effective communication in the form of a brochure for your business.
Interested? Please call us on 01903 779340
Click on the link to visit our main site www.abstractcreative.co.uk/
Graphic designer Chichester
Developing a theme
The beauty of the design industry is that you never know quite where the journey will take you. That can be a problem when trying to allow a sufficient amount of time to the task in hand. In some cases, ideas just flow which can be down to subject matter but on the other hand, you hit the creative brick wall – and it is a solid one at that. When that happens, a sure fire cure is going and doing something else which can kick start your thinking again. This is especially so when the project is a little outside your knowledge zone. Designing a brochure for a company that manufactures high quality office furniture say, is full of scope for great photography and a stylish layout, on the other hand, if the subject matter is downright dull, you have to really dig deep to come up with an idea.
Once you have the idea, work on it, develop it, create something wonderful but don’t back yourself into a corner. Think the design through so that it will be adaptable in a whole variety of ways. This is the essence of developing a theme, it has to be workable as there are so many different ways to communicate your piece. Above all, have fun with it!
Abstract Creative welcomes businesses of all sizes, see how you can benefit by going to our portfolio pages or call us on 01903 774419 now.
Graphic design in Sussex
So why are really good graphic designers so hard to find? The reason is simple, there are so many mediocre ones out there it is easy for the good ones to get tarred with the same brush. Now that may sound a little ‘bitter and twisted’ but you hear of so many cases these days where the designer really doesn’t pay any attention to the needs and indeed the wants of the client. It is like visiting the doctor and being given a diagnosis without a proper consultation, hardly reassuring. Clients are not feeling part of the process. So what is going wrong?
Having been in the industry for over 26 years and been lucky enough to have worked in London during one of the most exciting periods in modern creative history – the eighties, you come to recognise patterns. It appears that with each crop of new, fresh creative faces a vaguely elitist culture of client exclusion is being perpetuated – I remember that was the case when I went to college all those years ago. What can be done? First of all, the creative educational system needs to put it’s house in order and start teaching the importance of promoting good client relations. Secondly, the designers must go back to their life drawing classes and remember a little anatomy. In the majority of cases, a human is equipped with two ears and only one mouth and for very good reason, to listen twice as much as they talk. It is so important to make the client feel part of the creative process and in some cases the very client themselves can provide a source of inspiration. When taking a brief from a client, get as much information as possible, dig deep because that is where you will find the basis for your design. Try and ask questions that go beyond the superficial and draw out your client so they reveal the full picture of the product or service on offer.
When you have all you need to start the creative process, try and think beyond the obvious and look for the unusual, obscure or quirky as you will have much more scope to develop a theme to grab the audience’s attention.
Please call on 01903 779340 today.
Click on the link to visit our main site www.abstractcreative.co.uk
Logo design
Italian fashion label Armani Exchange retained design firm Chermayeff & Geismar to upgrade its logo and graphic look. As successful and recognisable as Armani Exchange’s brand identity has been since its launch in 1991, the logo’s visual strength on labels, marketing materials and in advertising was too light and often hard to see. Lead designer Sagi Haviv’s updated logo concept solves this problem with a simple flip of colour. The firm also redrew the A and X to make the thick diagonal strokes parallel and to accentuate the contrast between thick and thin.
.
.
It is amazing to see what a subtle difference can make to improve an already good design. Abstract Creative have always maintained that logo design updating doesn’t always have to be revolution. Sometimes all it takes is a little evolution to come up with an outstanding logo. How is yours, becoming a little ordinary?
Please call us on 01903 779340 to see if we can help you have a logo to be proud of.
Click on the link to visit our main site www.abstractcreative.co.uk
Marketing – Chichester
When you look at marketing your business, think of it as a journey with the destination being success. As with most journeys, preparation is essential if you want to reach your destination with as few unexpected stumbling blocks or deviations as possible. By understanding what you wish to achieve from your marketing campaign, it is much easier to set out a road map that will enable you to reach your goal.
One of the key questions asked of our clients when they approach us to create a campaign for them is: Have you the right infrastructure to be able to cope with the influx of inquiries or orders once the campaign is up and running? Often this the last thing on their minds but the reality is, coping with capacity is extremely important if you wish to make the right impression on new clients and gain repeat business. The last thing you need is disgruntled customers being given a poor service due to lack of preparation on your part.
So ensure you have clear goals, prepare for your campaign and above all, engage a good design company or marketing agency, one you can get on with to handle the creative aspects for you.
Abstract Creative are ideally suited to develop strategies to help get your message across. If you are interested in exploring what we have to offer, please call us on 01903 774419.
Graphic Designer Chichester
Finding a good graphic design partner can be a challenge especially if one is busy running a business. One of the best ways to secure the services of a good graphic designer is still the age old method – recommendation. Reviewing testimonials will give you a good idea of the kind of relationships they have forged with their clients over the years. Ask questions about their experiences and if you happen to be acquainted with the referrer, find out from them what kind of working relationship has been forged.
Abstract Creative is always open to new ideas and new clients so if you have a product or service that needs a little of the Abstract sparkle added, please call us on 01903 774419.
Cheap leaflets
Cheap, cost effective, inexpensive, value for money, whatever terminology you use, it all comes down to one thing – promotion. Promoting your business is extremely important in order to survive this period of economic uncertainty.
Abstract Creative, based in Rustington can help get your business out there generating interest by using one of the mainstays of the creative industry – promotional leaflets or flyers.
Although the response is quite low when used as a drop, typically 1 or 2%, with a bit of thinking out of the box, clients have used leaflets in some very effective ways. For instance, when networking. An A6 flyer can be just the thing to hand out as it is compact, can easily fit into a pocket or handbag and can be less daunting than a full blown brochure.
We have produced some great leaflets and flyers over the years and would always welcome the opportunity to create a flexible, handy and effective marketing tool for your company.
Please call us on 01903 774419 and see how you could benefit.
.
Brochure design – Arundel
Brochures are an excellent way to communicate with potential clients, they want to see just how you can help them in an easy to understand way. We are going to be putting together a brochure offer in May so keep your eyes peeled as it is going to be a good one!
Please call Abstract Creative on 01903 774419 if you would like a beautiful new brochure.
Local printer
Want better design and print? It has never been a better time to buy print due largely to the huge advancements in technology. It is now possible to get leaflets and flyers produced at a fraction of the cost they would have been 10 years ago. If you would like to update your promotional work, please call us on 01903 774419 and ask for a print quote.
Gatwick Diamond graphic designer
Talked to a long standing colleague today, Asim from Creatific up in Crawley. We go back a long way having both provided design solutions for the late web company Evolutions – happy days!
Brochure design in Chichester – Abstract Creative
Make more of your business and lead your competitors instead of following. Creative graphic design is the proven way to ensure your business gets the attention it deserves especially with the doom and gloom of the present economic climate. Abstract Creative is dedicated to give businesses in the Chichester area graphic design solutions they can be proud of – the tools to succeed in a competitive market.
Please contact us for a quotation. 01903 774419
Sainsburys
When it comes to branding, Sainsburys have made huge progress since the bad old days of the orange and brown. By introducing a clean, fresh mid blue to the orange, the whole face of the Sainsburys brand has been lifted. The choice of Interstate as their corporate typeface has also served to ensure the brand has an element of longevity in that the flexibility of the face creates timeless functionality as well as a certain degree of elegance.
The general promotional material works well and creates vibrancy around the store and the own brand value packs are well presented although some are weak in design.
All in all, Sainsburys have done a good job of creating a brand that sits in the middle bracket and have stayed true to their brand values.
If you would like to improve your brand or would like to create a new brand, please call Tim Bigger on 01903 779340
abstractcreative.wordpress.com 