Posts tagged “Underground

London Underground

I took my children up to the museums over the Bank holiday weekend and took the tube as I usually do. I always take an interest in the advertising festooned in the underground system because it is such a snapshot of now and in some cases, a glimpse of tomorrow. I was surprised to see for the first time some of the giant LED displays on the far side of the tunnels tempting me with the usual products only this time with lifelike colour and something more – movement.

The truth is, Londoners have enjoyed this form of advertising since 2007 and to them it is quite old hat. On the other hand, to advertisers it gives a whole new dimension to the ‘global campaign’. Now, advertisers can reinforce their message across a wider variety of media and reach audiences in a far more effective way.

If you would like to advertise your products or services on the Underground or anywhere else for that matter, contact Abstract Creative on 01903 779340 today.